True Install provides professional, reliable and detail-oriented installation of projects big and small for local businesses and organizations.

Our Core Values

At Alliance Franchise Brands, the Franchisor of True Install, our core values represent what we stand for and how we operate – as well as what we look for in team members, vendors and Franchise Members. They are the foundation of our culture and keep us motivated to continue doing our best every day.

Every successful franchise needs to have members who share the same ideals and are committed to the same goals. We’re proud to say that our core values inspire our everyday operations and bring us together as a united team.

Our passion is to empower your success.

Core values:

  • We put Franchise Members first
  • We are ethical and trustworthy
  • We have a can-do attitude
  • We are results-driven
  • We always respect others
  • We share a passion for being great

Joining True Install encompasses more than just sharing a brand name. Every one of our members, including the corporate team in our home offices, lives and breathes our core values. These do more than just set us apart as an installation franchise – they set us apart in franchising at large.

True Install’s Corporate Leadership

Alliance Franchise Brands serves the multi-billion-dollar market for print, signage, marketing, direct mail and graphics communications services. We are considered a leader in franchise training, technology and implementation.

In our marketing and print group, we support Allegra Marketing Print Mail, American Speedy Printing and Insty-Prints in the United States, and Allegra, KKP and Speedy Printing in Canada. In our sign and graphics group, we support Image360 and Signs Now throughout North America and Signs By Tomorrow across the U.S. In our direct mail group, we support RSVP Direct Mail Advertising in the U.S.

Mike Marcantonio

Chief Executive Officer

CEO since 2011, Mike Marcantonio became an investor in the company in 2000 with others on the management team. In 2006, he expanded his role by becoming Chief Strategy Officer. His entrepreneurial spirit and success-driven attitude has been instrumental in planning the future of the company and positioning it as a driving force in the visual communications industry today. He has spearheaded growth strategies through acquisitions and company restructuring, paving the way for growth. Marcantonio’s franchising experience began at Domino’s Pizza, Inc. in Ann Arbor, MI where he served as Vice President of Tax.

Ray Palmer, Jr.

Chief Operating Officer

Ray Palmer was named COO in 2023 to provide executive oversight for all Alliance Franchise Brands across the sign, print and direct mail industries. As President, CEO and Co-founder of Palmer Vohrer Enterprises, Palmer had been a multi-unit Signs By Tomorrow franchise owner for more than 10 years. He served as a member and chairperson of Signs By Tomorrow’s Franchise Advisory Council on which he played a key role in developing a national website for the firm and establishing an advertising fund for franchise members. Palmer holds both an undergraduate degree in electrical engineering and a master’s degree in business from Johns Hopkins University.

Mike Cline

Chief Development Officer

With over 20 years of franchise experience in the print and sign industries, Mike Cline has a wealth of knowledge with unmatched dedication and passion. As Alliance Franchise Brands’ Chief Development Officer, Cline is an active participant in directing strategic decisions toward the company’s overall vision and growth. He oversees the Franchise Development Team, promoting system growth via new Center placements and acquisitions, maintaining third-party broker relationships and assisting Franchise Members with their exit strategy. Cline has a deep understanding of all facets of the industry and truly understands the joy of creating profitable and fruitful businesses.

Ryan Keogh Senior Operations Director

Ryan Keogh

Senior Operations Director, True Install

Ryan Keogh’s goal is dedicated to empowering the success of True Install Franchise Members. As Senior Operations Director, Keogh ensures that the systems, standards, and best practices developed to support True Install Franchise Members are in alignment with the strategic vision of the True Install network. Before joining True Install, he served for 4 years as a Franchise Business Consultant, supporting Alliance Franchise Brands’ Northeast Sign & Graphic brands. He also has 11 years of direct experience working in one of our Image360 Centers (formerly Signs By Tomorrow). Keogh holds an MBA in Finance, has a passion for psychology and continuous improvement, and is unyielding in his pursuit of the remarkable.

Burke Cueny

Executive Vice President Marketing

Burke Cueny was named Executive Vice President Marketing in 2023. Cueny joined Alliance Franchise Brands in 2015 and oversees the Marketing support team, focusing on lead generation for Franchise Members and brand development. Prior to joining the company, Cueny founded and ran a marketing firm for over a decade that concentrated on building brands and growing sales for franchise companies and other multi-location businesses. His background also includes marketing leadership roles with Domino’s Pizza, Rite Aid and The Stroh Brewery Company. Cueny has an Advertising undergraduate degree from Michigan State University and an MBA from Central Michigan University.

Jessica Eng

Executive Vice President Business Development

Jessica Eng is a passionate marketing, communications, and business professional who loves helping small businesses drive results – and leading and mentoring others. She has over 20 years of franchise marketing and sales experience and helps develop the company’s strategic vision and direction as a key member of the management team. As the Executive Vice President of Business Development, she leads the business development and sales support team, as well as Franchise Member communications. She understands the need to align sales and marketing with a strong focus on the customer experience, while increasing sales through strategic product diversification. Eng has her MBA in Marketing Management and loves sharing her enthusiasm for franchising, marketing, and solutions-based sales through educational speaking engagements at local and national events.

Steve Hoyle

Vice President Training

As Vice President of Training, Steve Hoyle oversees new Franchise Member training programs for all the Sign & Graphics and Marketing & Print brands. Formerly, in the Sign & Graphics Division, Hoyle was the VP of Franchise Operations, Senior Director of Franchise Services and the Director of Training since 1995. Prior to that, Hoyle ran three separate company Centers beginning in 1989 when he graduated with a degree in Advertising & Design from the University of Maryland.

Chris Miller

Senior RightStart Manager

Chris Miller is a dedicated member of the Alliance Franchise Brands team, bringing years of experience in the industry to his role as Senior RightStart Manager. Miller’s journey with the company began at the Signs By Tomorrow Owings Mills Center, where he spent four years before joining the home office in 2014 as a Field Support Representative. He quickly rose through the ranks, becoming the RightStart Manager in 2017 and then moving into his current role as SR. RightStart Manager. In this position, Miller oversees the RightStart program, which is responsible for onboarding new Franchise Members from Opening Training to Center opening and beyond for three years. His expertise and passion for the industry make him an invaluable asset to the Alliance Franchise Brands team.